Acura’s on tour! No, really! Earlier this month Acura launched a 10-city “Style Tour”in Dallas, Texas. The tour is designed to show off the 2014 Acura RLX flagship sedan while also highlighting local fashion designers. The idea is to pair art (the RLX) with art (fashion) in a variety of photos. In a quote stolen directly from the Acura “Style Tour” press release, the senior vice president of Automobile Operations, Michael Accavitti said, “Luxury cars and high fashion go hand-in-hand, and the timeless beauty of the all-new Acura RLX represents the perfect complement to the work of up-and-coming American fashion designers. Acura is a brand on the move, with cutting-edge technologies and sophisticated design, and this tour is an ideal platform to showcase the Acura brand and our new flagship product in a very dynamic and enticing way.” The tour runs through the first week of July. If you want to check out one of the shoots you’ll find dates and locations below. And scroll down further to read the antire press release.
Acura RLX Style Tour Schedule:
Dallas, TX – May 4
Atlanta, GA – May 11
Ft. Lauderdale, FL – May 18
Washington, D.C. – May 25
New York, NY – June 1
Boston, MA – June 8
Chicago, IL – June 15
San Francisco, CA – June 22
San Diego, CA – June 29
Los Angeles, CA – July 6
Ten-City Acura “Style Tour” Pairs 2014 Acura RLX Flagship Luxury Sedan with Local Fashion Designers
Acura today announced the kickoff of the “Acura RLX Style Tour,” a 10-city experiential marketing campaign that will showcase Acura’s new flagship luxury sedan, the 2014 Acura RLX, in photo shoots with the works of up-and-coming local fashion designers.
The tour begins Saturday, May 4, in Dallas with a photo session from 12 noon to 8 p.m. at Westside Village in Uptown, featuring the work of designer and Dallas-native Lindsay Weatherread. Following the Dallas event, the Acura RLX Style Tour will stop in Atlanta (May 11), Ft. Lauderdale (May 18), Washington, D.C. (May 25), New York (June 1), Boston (June 8), Chicago (June 15), San Francisco Area (June 22), San Diego (June 29), and Los Angeles (July 6).
The photo sessions will take place in highly trafficked areas in each city and will be designed to draw the attention of passers-by, who will have access to Acura product specialists ,and information on Acura products and the fashions on display. The local designers are being selected based on fashion design that reflects the luxury, prestige and excitement of the Acura brand. The photo shoots in each city will be represented in a future issue of Style Magazine, an exclusive publication for Acura owners distributed biannually to more than 800,000 subscribers.
“Luxury cars and high fashion go hand-in-hand, and the timeless beauty of the all-new Acura RLX represents the perfect complement to the work of up-and-coming American fashion designers,” said Michael Accavitti, senior vice president of Automobile Operations. “Acura is a brand on the move, with cutting-edge technologies and sophisticated design, and this tour is an ideal platform to showcase the Acura brand and our new flagship product in a very dynamic and enticing way.”
The all-new 2014 RLX is Acura’s recently-launched, top-of-the-line luxury sedan, featuring signature Acura technologies including an all-new 310-horsepower direct-injected V-6 engine, Precision All-Wheel Steer™ (P-AWS), Jewel Eye™ LED headlights, and the next generation of the AcuraLink® connected car system. A true technological tour de force, the 2014 RLX epitomizes Acura’s advancement toward an even higher level of luxury refinement, prestige and performance.