We sort of love Acura’s new ad for the 2014 MDX. The TV spot features a mash-up of the traditional dealership sales event and the Macy’s Thanksgiving Day Parade. Salesmen and women decked out in glittery dress clothes march under across a barren landscape with elves, gifts, and a sleigh even as fake snow falls all around them. The whole spectacle is topped off with a giant reindeer balloon sporting a “sales” tag around its neck. But the real fun begins when the MDXs are let loose to scream across the sand. What’s the point? Wat the video below to find out!