Acura’s entire lineup being awarded both Top Safety Pick+ status by the Insurance Institute for Highway Safety (IIHS) and 5-Star ratings from the National Highway and Transit Safety Administration has become something of an annual occurrence. What’s even more remarkable than that incredibly high standard for passenger safety? The fact that no other luxury manufacturer can manage to match them.
Why is it that only Acura consistently sees its entire lineup receive top scores? To perhaps oversimplify: because Acura thinks meeting new safety standards IS a huge deal.
A car that earned a Top Safety Pick+ designation in 2014 would not have been able to achieve the same feat in 2016 without making some significant changes. The IIHS changes its safety guidelines in concert with new breakthroughs in automotive safety technology and research. Since new vehicles take years to develop, getting a top safety score means thinking years in advance, not just keeping up with the Joneses.
And that’s the real secret to Acura’s perennial status as safest lineup on the road: for years, Acura has hung its hat on being proactive rather than reactive when it comes to crash tests and improving standards for safety technology.
For years now, Acura has been dedicating more research and higher-quality materials to developing new models. Somewhere down the line, Acura decided that creating the right car, rather than the most profitable one, was critical to long-term success. And everything that the IIHS and NHTSA have to say about Acura’s efforts proves their value.
So why is Acura’s lineup the only one that gets full marks for safety? Why do Acuras retain their value better than any of their competitors? In short, because they invest in their company’s future, as well as in its present, and because they seek value and quality, not flash and sizzle.
And that’s the kind of car company we are proud to represent.